Agency Total Active Media asked us to produce 3 commercials with the theme ’Share Life. Give Blood.’ The films evolve around the fact that blood donors are anonymous and never get to meet the people they have saved, who are actually very grateful. Except for the people in these films. The global campaign (released in 6 languages) kicked off with a live event in the Royal Concert Hall in Amsterdam, in the presence of HRH King Willem Alexander, which generated an enormous amount of free publicity. Including our campaign opening the 8 o’clock news!