DANIELLE GUIRGUIS
Danielle Guirguis is on a mission to help purpose-driven people tell their story. As the founder of SMARTHOUSE, she offers filmmakers, artists, professors, and impact brands a platform for their message—from branding to feature films, from websites to documentaries, animations, or campaigns. As a Dutch producer with Egyptian roots, she strongly believes in the 360 view of the human perspective.
After years of working on films like Zwartboek and Komt een Vrouw bij de Dokter, she started her own production company in 2011. In 2015, an advertising branch was added. Success followed with projects like La Holandesa (TIFF premiere, 2 Golden Calf nominations), La Última Ascensión (winner of the Golden Calf and acquired by Museum Boijmans Van Beuningen) and the boxoffice documentary hit Ruigoord – A Cosmic Gateway. She worked for brands such as Tesla, Twitter, Tele2, and Toyota, until she decided: enough. The world is on fire, and things need to change.
Since then, SMARTHOUSE has no longer been a traditional production house, but a creative impact studio that works exclusively with people and organisations that genuinely want to change the world. Because we believe that stories are a catalyst for change.
Danielle is a guest lecturer at the Netherlands Film Academy, host of the vodcast Creative Impact Makers, moderator at IDFA and the Netherlands Film Festival, and boardmember (first as Treasurer, now as Impact Officer) of ACE Producers.
SMARTHOUSE initiated the talent development lab AWARE, for a more inclusive and equal film industry.