Agency KesselsKramer asked us the produce a tv commercial for Germany and online content for Europe. The smartphone market is dominated by a few huge global players, caught up in a continuous specs battle, seducing consumers to switch to new phones. But not with Dutch company Fairphone. Their phones are designed for longevity, easy repair, and modular upgrades. Their goal is to make your phone’s hardware last as long as possible and to provide the support to keep its software up to date. The longer you can keep your phone, the smaller its environmental footprint. That’s why this campaign stresses something really simple; keep using that phone. 

Because by choosing Fairphone, the phone that cares for people and planet, you’re changing the world.